Social Norms

Staff members wearing Jayhawk Buddy System shirts with one staff member dressed as a Jayhawk.

What are social norms?

Social norms are standards of perceived appropriate action or behavior. The majority of KU students report that they make good choices while out drinking with friends.

KU students report...

  • 90% watch out for friends to make sure they stay safe
  • 89% make arrangements to get home safely
  • 87% stay with the same group of friends the entire time they are drinking
  • 80% eat before or while drinking
  • 71% cut themselves off before they have had too much to drink

DATA SOURCE: 2024 KU UCelebrate Survey, n=673

Incorporating social norms into this campaign allows KU students to have accurate information about the behaviors of their peers.