What are Social Norms?
Social norms are standards of proper or acceptable behavior. The majority of KU students make good choices while out with friends.
KU Students Report:
- 88% stay with the same group of friends while drinking
- 85% use a designated driver when drinking
- 80% eat before or during drinking
- 72% cut themselves off before they have too much to drink
DATA SOURCE: 2019 KU UCelebrate Survey, n=808
Social Norms Messaging
Exclusive, branded promotional items are very popular with students. As space allows, the goal is to include a social norm statistic to continually educate students. For several years, T-shirts have been provided to all students moving into university housing. Additional types of garments have included sweatshirts, tank tops, beanie hats, bucket hats, baseball caps and fanny packs. Safety items have included portable phone chargers, flashlight keychains, water bottles for hydration, hand sanitizer and face masks (during the COVID-19 pandemic).