Staff member wearing Jayhawk Buddy System shirt staffing an information table at PhogFest event with partners from the Kansas Department of Transportation and Kansas Highway Patrol.


Cultivating strategic partnerships has allowed the Jayhawk Buddy System to thrive on and off campus. Examples of successful collaborations have included:

  • KU Buses & SafeRide Cars - provided branded decals for campus buses and T-shirts for vehicle operators. 

  • Memorial Union - promoted responsible drinking on home football game days with branded signage.

  • Alumni Association - promoted happy hour etiquette, partnered on homecoming week events and a feature article in the Kansas Alumni magazine for the 10th anniversary of the Jayhawk Buddy System.

  • Student Union Activities- sponsored drive-in movies.

  • Center for Orientation and Transition Programs- introduced the program to new Jayhawks.

  • O’Malley Beverage - supplied local bars/establishments and liquor stores with branded items such as drink coasters, door posters, T-shirts for staff to wear on shift and pens for customer use.

  • Kansas Department of Transportation & KU Athletics - coordinated flash mobs at men’s basketball games, promoted a designated driver incentive on home football game days, participated in the safe celebrations task force during NCAA men’s basketball tournament and promoted safe driving practices at athletic events.

  • J. Rieger & Co & KU Athletics - received $10,000 through a product partnership between KU Athletics and local distillery, J. Rieger & Co, to produce a limited edition Rock Chalk Rye.
Fans fill water bottles at a refill station during a KU footbal game. The station boast the Jayawk Buddy System logo.
Close up of a someone's fingers holding a card that offers a complimentary bottled water or soda for designated driver.
Staff member wearing a Jayhawk Buddy System T-shirt staffing an information booth with giveaways during County Stampede
A bucket of beers sits on a bar. Next to the bucket is a a full pint glass and a coaster featuring the Jayhawk Buddy System logo
Three mixed sitting on a table; one of them is in a Sandbar glass. Coaster in front of the drinks feature the Jayhawk Buddy System logo.
A bottle of Rock Chalk Rye in front of Kansas sign