![Staff member wearing Jayhawk Buddy System shirt staffing an information table at PhogFest event with partners from the Kansas Department of Transportation and Kansas Highway Patrol.](/sites/buddy/files/styles/16_9_placeholder_/public/images/2022/phogfest1140x641.jpg?h=0808bdec&itok=ywmFZcZY)
Partnerships
Cultivating strategic partnerships has allowed the Jayhawk Buddy System to thrive on and off campus. Examples of successful collaborations have included:
- KU Buses & SafeRide Cars - provided branded decals for campus buses and T-shirts for vehicle operators.
- Memorial Union - promoted responsible drinking on home football game days with branded signage.
- Alumni Association - promoted happy hour etiquette, partnered on homecoming week events and a feature article in the Kansas Alumni magazine for the 10th anniversary of the Jayhawk Buddy System.
- Student Union Activities- sponsored drive-in movies.
- Center for Orientation and Transition Programs- introduced the program to new Jayhawks.
- O’Malley Beverage - supplied local bars/establishments and liquor stores with branded items such as drink coasters, door posters, T-shirts for staff to wear on shift and pens for customer use.
- Kansas Department of Transportation & KU Athletics - coordinated flash mobs at men’s basketball games, promoted a designated driver incentive on home football game days, participated in the safe celebrations task force during NCAA men’s basketball tournament and promoted safe driving practices at athletic events.
- J. Rieger & Co & KU Athletics - received $10,000 through a product partnership between KU Athletics and local distillery, J. Rieger & Co, to produce a limited edition Rock Chalk Rye.
![Fans fill water bottles at a refill station during a KU footbal game. The station boast the Jayawk Buddy System logo.](/sites/buddy/files/styles/1_1_placeholder_/public/images/2022/water%201140x841.jpg?h=b3d5eb3e&itok=vOFiZkMr)
![Close up of a someone's fingers holding a card that offers a complimentary bottled water or soda for designated driver.](/sites/buddy/files/styles/1_1_placeholder_/public/images/2022/dd%20card%20140x841.jpg?h=b3d5eb3e&itok=olgzYU5m)
![Staff member wearing a Jayhawk Buddy System T-shirt staffing an information booth with giveaways during County Stampede](/sites/buddy/files/styles/1_1_placeholder_/public/images/2022/stampede.jpg?h=4521fff0&itok=sswME5ZN)
![A bucket of beers sits on a bar. Next to the bucket is a a full pint glass and a coaster featuring the Jayhawk Buddy System logo](/sites/buddy/files/styles/1_1_placeholder_/public/images/2022/yacht%201140x841.jpg?h=b3d5eb3e&itok=pbdlS-R1)
![Three mixed sitting on a table; one of them is in a Sandbar glass. Coaster in front of the drinks feature the Jayhawk Buddy System logo.](/sites/buddy/files/styles/1_1_placeholder_/public/images/2022/sanbar%201140x841.jpg?h=b3d5eb3e&itok=hxjShIdk)
![A bottle of Rock Chalk Rye in front of Kansas sign](/sites/buddy/files/styles/1_1_placeholder_/public/images/2022/rye%20afh%201140x841.jpg?h=b3d5eb3e&itok=Zq_ICIVt)