Two students outside wearing Jayhawk Buddy System shirts laughing. In the middle is a statue of James Naismith wearing a JBS hat and fanny pack.

Jayhawk Buddy System - A KU Tradition!

Student section during a home KU basketball game with confetti in the air.

Keeping Jayhawks Safer Since 2010

The Jayhawk Buddy System is a protective behavior campaign created by KU students to help peers stay safe if they or their friends choose to drink alcohol. This campaign offers tips and tools for what students should be doing to increase safety. It also utilizes social norms, which allows students to have accurate information about the behavior of their peers.

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