Jayhawk Buddy System logsThe Jayhawk Buddy System is a protective behavior campaign created by KU students to help peers stay safe if they or their friends choose to drink alcohol. This campaign offers tips and tools for what students should be doing to stay safe. It also utilizes social norms, which allows students to have accurate information about the behavior of their peers.

The vast majority of KU students make good choices while out with friends but the intent of the campaign is to provide non-judgmental, practical, proactive action steps to empower them in their decisions.

It is a longstanding tradition that Jayhawks look out for one another so always remember to BUDDY UP!


Photo in student section of Allen Fieldhouse with blurred background that focuses on a student's arms raised into the air signaling number one with both hands. Newspaper confetti is falling all around. Headline reads: Who’s ready for March Madness? Text reads: Only 3 out of 10 Jayhawks drink before during or after watching an NCAA basketball tournament game. Data Source: 2019 KU UCelebrate Survey, n=808. Below the text is the Jayhawk Buddy System logo. Below the logo is the Twitter birdie logo and @KUJBS. The footer is a hashtag: #CelebrateLikeAJayhawk.

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