Jayhawk Buddy System logsThe Jayhawk Buddy System is a protective behavior campaign created by KU students to help peers stay safe if they or their friends choose to drink alcohol. This campaign offers tips and tools for what students should be doing to stay safe. It also utilizes social norms, which allows students to have accurate information about the behavior of their peers.

The vast majority of KU students make good choices while out with friends but the intent of the campaign is to provide non-judgmental, practical, proactive action steps to empower them in their decisions.

It is a longstanding tradition that Jayhawks look out for one another so always remember to BUDDY UP!


Headline reads “Buddy up while on break.” Background image of the statue of two men talking in front of Lippincott Hall as snow falls on the University of Kansas campus. Illustrations of snowflakes appear in all four corners. Text in center read “9 out of 10 Jayhawks stay with the same group of friends when they drink. Data Source: 2019 KU UCelebrate Survey, n=808.” Below the text is the JBS logo. Below the JBS below, is the Twitter logo followed by “@KUJBS.” A footer reads “Celebrate Like  A Jayhawk.”

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